Friday, September 22, 2023

Warner Music Group announces the rhythm city experience in roblox


Warner Music Group (WMG) and Gamefam have teamed up to launch Rhythm City, a music-themed experience on Roblox. The innovative platform allows users to interact with artists from across the WMG Group. In addition, users will be able to experience music through social role-playing, with access to digital goods that can be used in the game.

Four cartoon characters hang out with a boombox in support of Warner's Rhythm City.
WMG brings more musical experiences to the Metaverse. Credit: Warner Music Group.

What makes Rhythm City Warner unique?

WMG It has a long history of building industry-leading experiences in gaming and the metaverse. Warner’s Rhythm City release only continues this trend. And so the company launched the likes of Twenty One Pilots, Ava Max, David Guetta, and Royal Blood onto the cross-platform Roblox metaverse. With Rhythm City, WMG empowers artists to build for the future and create digitally ready communities. In addition, users will be able to interact and interact with other players while exploring the world of music through a variety of different roles. Finally, players will have the opportunity to attend virtual concerts and events featuring selected WMG artists.

A billboard showing the Warner Music Group bar in New York City.
Rhythm City is a collaboration between WMG and Gamefam. Credit: Music Week.

What is Gamefam’s role in Rhythm City?

WMG worked with Gamefam To produce a unique experience that combines the elements of gaming and the magic of music of the metaverse. Users can choose from a range of roles such as music producer, DJ, dancer, and more. They can explore, dance and socialize with friends while taking part in music mini-challenges. Gamefam operates the largest network of games on Roblox, with more than 25 million daily gaming sessions and 115 million hours of engagement each month across its suite of games. The company’s mission is to create dynamic experiences for its community while building the next generation of successful game and entertainment franchises from within the metaverse. This is a step to watch.


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