TikTok is now tagging state-affiliated media in more than 40 new markets, including the US, Canada and much of Europe, the social media company announced on Wednesday. This is a continuation of a pilot program launched in Belarus, Russia and Ukraine in 2022.
TikTok said its policy is to flag accounts “whose editorial output or decision-making process is subject to government control or influence.” The policy will be expanded further at a later date, the company said. Accounts designated as state-affiliated will have an opportunity to appeal.
When users scroll to a video from a government-controlled TikTok account, they will receive a disclaimer pop-up advising them to pause and consider whether the content is pushing an agenda favorable to the government.
TikTok says it works with independent experts to determine which accounts should be considered government-controlled, and considers various factors such as a post’s mission, funding, staff and management, as well as editorial guidelines, when determining whether users should be alerted to account content. Receiving funding from governments does not automatically qualify an account for the label, depending on editorial protections.
The move comes as TikTok faces increasing scrutiny in the US, with, and on consider or introduce bans against the application on certain devices.
Here is the full list of countries to which TikTok’s state-linked media policy is being extended: Afghanistan, Armenia, Austria, Azerbaijan, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Malta, Mongolia, Netherlands, Poland, Portugal, Republic of Cyprus, Republic of Moldova, Romania, Slovakia, Slovenia, Spain, Sweden, Tajikistan, Turkmenistan, United Kingdom, United States and Uzbekistan.