Samsung is expected to show off the Galaxy Z Flip 5 in Seoul for the first time without packaging

Samsung plans to hold its next Galaxy Unpacked event in its home country for the first time next month, the Korean electronics giant announced late Tuesday.

Samsung’s 27th Unpacked presentation will be held in Seoul at the end of July, the company said in a statement, indicating that it will introduce its next generation of foldable devices. This could include the expected Galaxy Z Flip 5 and Fold 5. In the past, Samsung has usually chosen to unveil its new range of devices in cities like New York and Barcelona.

Foldable phones have attracted a lot of attention in recent years, although they have not yet reached the breakthrough moment of becoming a new device. But they seem to be gaining momentum: just in the past few weeks, Google announced its first foldable phone, called the Pixel Fold, and Motorola unveiled the new Razr Plus and Razr.

“The foldable device category embodies Samsung’s philosophy of delivering breakthrough innovations that push the boundaries to change the future of mobile experiences,” TM Roh, head of Samsung’s mobile experiences business, said in a statement.

With last year’s launch of the Galaxy Z Flip 4, Samsung’s current flagship flip phone, the company took a step in the right direction in its quest to win over consumers’ interest and wallets, CNET’s Lisa Eadicico wrote earlier this month.

She praised the device’s finely tuned design, improved night photography and longer battery life. But she still has a wish list of suggestions for improvements that she thinks will make Samsung’s foldables more appealing.

Eadicicco suggests that the Galaxy Z Flip 5 needs a larger roof screen and could add more functionality to Flex Mode, which uses the phone’s ability to bend and fold in different ways.

Samsung hasn’t announced a specific date for the event or teased specific products expected to be announced, but perhaps a new Galaxy Z Flip will be unveiled that matches those suggestions. You can expect CNET to be on hand for the event with all the details, commentary and expert information.