- The Premier League and Surari announced on Monday a four-year deal.
- The license deal is worth 120 million pounds sterling (about $150 million).
- Premier League fans will be able to buy, trade and sell digital collectibles of their favorite teams and players while playing Sorare Manager.
The English Premier League has entered into a four-year licensing deal with Sorare, a France-based fantasy game and digital trading marketplace.
According to a report by CityAM, the deal is worth 120 million pounds ($150 million).
The English Premier League expands the NFT experience to fans
The partnership will allow football fans, especially the English Premier League, from all over the world to form teams and compete for huge rewards. Fans looking to become a Sorare manager can take part in the Premier League fantasy competition for the non-fungible Ethereum (NFT) platform.
So, do you want to manage your own Premier League club?
Play now: https://t.co/OTEH21MBEX pic.twitter.com/PqSXElKqJj
Premier League January 30, 2023
Surari noted in a blog post that fans can now take advantage of the NFT experience and enjoy their favorite sports via digital cards. Notably, fans will be able to collect, buy and trade licensed digital collectibles featuring players from the 20 Premier League clubs.
“The team at Sorare and I are very excited to announce an exclusive and deep partnership with the Premier League. What a crazy journey it has been to get there, from our club deal with West Ham in 2019 to the signing of 20 footballing heavyweights, watched by over 800m in the world.tweeted Nicholas Julia, Co-Founder and CEO of Sorare.
Richard Masters, chief executive of the Premier League, said the fans’ support for teams and players has evolved and continues to grow. The goal, then, is to look for more ways to engage supporters, which this deal with Sorare provides.
“Sorare’s digital cards and its innovative online game are a new way for them to feel close to the Premier League whether they’re watching on the pitch or from around the world. We believe Sorare is the ideal partner for the Premier League and look forward to working closely togetherAdd Masters.
With this partnership, the PL becomes the latest to join a portfolio that includes major European leagues LaLiga, Bundesliga and Serie A. Sorare also has similar partnerships with the NBA and MLB. Sorare also has sporting deals with over 300 clubs.
Surari credits these partnerships with the contributions of world-class athletes, including Serena Williams, Kylian Mbappe, Rudy Gobert, and more.