Pacsun Enters Roblox With “Pacsun Los Angeles Tycoon”

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This month, Pacsun returns to Roblox with a brand new Web3 experience: “Los Angeles Tycoon”. Accordingly, this is the only Roblox-based blockchain game where users can create a realistic city map. From the Hollywood Hills to downtown Los Angeles, every detail features Pacsun’s trademark signature style, so let’s get to know more!

A street character digital poster from a new game by Pacsun and Roblox
Pacsun returns to the Roblox platform with an all-new Los Angeles-inspired tycoon game.

Pacsun x Roblox: How does the next Tycoon game work?

Basically, players can complete missions, complete obstacle courses, and search for surprise easter eggs in a Los Angeles-inspired environment.

As a construction tycoon experiment, the new project allows users to build the most iconic areas of Los Angeles on the blockchain. From Santa Monica to Hollywood and downtown Los Angeles, each district will unlock a new area of ​​Pacsun Virtual Stores. These stores will host exclusive merchandise for the community, as well as other exciting prizes.

“Following the positive consumer response to both PacWorld and our seasonal catalog of apparel offerings on Roblox, we recognize the importance of expanding our presence on Roblox and continuing to bring new building experiences to our community.” said Bree Olson, co-CEO of Pacsun.

Image of a digital store from Pacsun's Roblox metaverse game
The metaverse experience will include surprise missions, rewards, and access to exclusive items.

Who developed the game?

For this unique initiative, Pacsun has teamed up with metaverse developer The Gang for a brand new metaverse experience on Roblox. The Gang is a Swedish game development studio that helps brands create unique games for the Metaverse. To date, the company boasts over 2 million community members and over 15 games have been released.

Given that Pacsun has been a leading fashion retailer since the 1980s, their partnership with Roblox will likely add to the studio’s popularity. Los Angeles Tycoon is already available on Roblox!

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