Wednesday, June 12, 2024

NFTs Driving Change: How Rejell is Championing Climate Action With Its First NFT Drop


This issue of NFTs Driving Change highlights movie production company Rejell and its NFT groups supporting various causes.

A surreal image of nature by Torben Reimer for NFTs is driving change
Torben Reimer’s photos feature surreal shots of nature.

I think Sunday mornings are for lazy breakfasts and great reading in bed. But if it’s a rare sunny day in your part of the world, I strongly encourage you to take your reading to an outdoor café, or a park bench, or even under a tree – whichever you like. While I can’t promise you a great read, I guarantee you some food for thought, something inspiring, or maybe even a little hope.

you welcome in NFTs are driving change—a fortnightly column where I highlight projects and creators who are using NFTs and other Web3 tools to make an impact in the real world. In this issue, I’m going to introduce you to Germany-based film production company Rejell, which has just entered the world of Web3 with its first set of NFTs.

Rejell is all about art and NFT philanthropy

When NFTs gained momentum in early 2021, it didn’t take long for people to see the philanthropic potential behind the technology. Soon enough, everyone from NGOs to activists and celebrities were dropping NFTs to support a number of causes. Now, Rejell is jumping on the philanthropic NFT bandwagon with a series of NFT pools.

The film production company’s vision is to collaborate with different artists to create “beautiful and meaningful art”, while supporting sustainable and/or social organizations. In short, each group focuses on a specific cause, with 50% of the proceeds going to a related charitable organization.

About Origin, Rejell’s premiere NFT project

Rejell’s first NFT project titled “Origin’, featuring 40 images taken by artist Turbine Reimer. Interestingly, Reimer used an old analog camera, mounted on a timer, attached to a drone to take the images.

One of the things I found most interesting about Origin is the unpredictability of the art creation process itself. The manually set timer gave only an 11-second window to place a shot. Old cameras weren’t always reliable. From detecting the correct drone speeds to avoiding hitting trees, the process feels like a gamble.

As the creators note on their website: “There was no way to check the photos and reset the camera settings accordingly. We simply kept faith that enough magic would be captured in our photos to be worthy of this new world that now exists beyond time in the form of NFTs.” “.

However, the results are stunning and surreal from the tree-covered landscapes and coastlines. There is a chaotic beauty to these images that instantly draws the viewer in.

NFTs are now available for sale on OpenSea. Half of the money will go to the Climate Change Fund, an NGO focused on mitigating the effects of climate change. In addition, collectors of unique 10-1-1-NFTs will receive a copy of the artwork and negative.

A surreal image of nature by Torben Reimer to represent NFTs driving change
The NFTs in the collection are now available on OpenSea.

Q&A with Team Rejell

I spoke to Reinhard Krug, Head of NFT and Chief Creative Officer at Rejell, and Torben Reimer to find out more about Rejell’s NFT plans.

((quotations have been edited and condensed for clarity)

NFTE: Tell us about Rejell.

RK: We are a film production company based in Hamburg, Germany where storytelling is at the heart of everything we do. From feature films, such as documentaries, to compelling commercials and music videos, we use the power of storytelling to drive change and make a positive impact. Our portfolio is a testament to our talent, with high-profile clients such as UNIQLO and tennis legend, Roger Federer, and our commitment to sustainability through our work with cradle-to-cradle institute, EPEA.

NFTE: What inspired you to get into the NFT space?

RK: Art and technology are two peas in the capsule, and digital art has been the natural progression for us. Our passion for storytelling and drive for positive change combine perfectly in this medium. We create stunning and touching digital masterpieces that are not only beautiful but also meaningful. And with the power of NFT technology, we’ve taken it a step further by combining our artistry with the ability to give back to sustainability and social organizations through donations. In addition, we aim to help our current and future customers take their first steps in this space and launch their projects together, using Web3 as a platform for good.

NFTE: What are some of the reasons you would support using NFT drops and why?

RK: Our mission is to make a difference in the world through our films and our arts. Our goal is to lend our support to global organizations that are at the forefront of the fight for important causes such as social justice, education and climate change. We take great care in researching which organizations to support to ensure each donation has the greatest possible impact. With each new collection, we remain committed to driving positive change and making a difference.

NFTE: What are your reasons for supporting the Climate Change Fund for your first group?

RK: Climate change is no longer a distant threat; It is a reality we face every day. It’s time for us to take action and make a difference. At the top of our list of priorities is combating its effects and reducing emissions. After extensive research, we have found the Climate Change Fund to be a highly effective organization that is leading efforts to combat climate change. They advocate for decisive policy change at the global level and work tirelessly to persuade world leaders to adopt policies that will help reduce emissions.

NFTE: What are your thoughts on NFT’s role in making an impact in the real world? How do you think NFTs can be used for good?

RK: NFTs simplify the donation process, making it easier to collect and track donations. the WWF’s NFA group and the Ukraine DAO are prime examples. This technology can also be used to easily track carbon balances. ReFi (regenerative financing) is also in its infancy. All they have is the ability to build community and raise awareness about an issue. Unlike traditional fundraising, NFTs provide tangible feedback to donors in the form of digital pieces of art. As NFTs continue to gain recognition as proof of ownership, we expect to see more innovative applications in the future.

Torben Reimer's photo of an umbrella
Rewind by Torben Reimer.

NFTE: Can you tell us anything about upcoming NFT pools?

RK: Unfortunately, I can’t say anything about our next group – yet. What I will say is that we are talking to some great artists that we will be collaborating with. For us, it is about finding the perfect balance between the artist, the artwork and the institution we are going to support.

NFTE: Origin has a very interesting creative process. Can you tell us more about that?

TR: Fusing my passion for modern technology and the history of photography, I set out to create a unique blend of old and new. With the latest in drone technology, you are able to capture amazing images that were previously impossible. The drone’s tremendous speed and accuracy open up a world of creative possibilities. I love the way motion blur paints the landscape into a beautiful abstract shape and blends together the elements of our origin.

NFTE: What message do you want people to take away from Origin?

TR: As the inhabitants of this amazing planet, it is our responsibility to treat it with the love and respect it deserves. We must strive to preserve and protect our home, being mindful of the impact we have on the world around us. It is essential to remember that, at our core, we all share a common bond. No matter our differences, we all have the same origin.

I love that? Make sure you check out the previous version; NFTs driving change: There’s no stopping Pussy Riot’s Nadya Tolokonnikova


All investment/financial opinions expressed by are not recommendations.

This article is an educational material.

As always, do your research before making any type of investment.

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