Apple’s Beats brand and Kim Kardashian have unveiled three new colors for the Fit Pro headphones: Moon, Dune and Earth.
Announced on Tuesday, the new Fit Pro color collection – called Beats x Kim – features skin-tone neutrals and will be available for purchase online at apple.com/kim or on Amazon on August 16. They go for $200, the same price as the previous Fit Pro colors. As part of a special edition collection, the new colorways will be available “while supplies last,” according to a Beats spokesperson.
In a promotional video for the new line, Kardashian commented that she had “never seen tech products, especially headphones, come in neutral colors.” Recognizing the need for headphones that blend into everyday use and activity, Kardashian said she teamed up with Beats to launch new colors that reflect her minimalist style.
“I just brought my creative concept and color palette to a brand that I’ve always respected and loved,” Kardashian said.
Aside from the color change, the Beats x Kim headphones come with the same functionality as the othersincluding Active Noise Cancellation, Transparency and Adaptive EQ modes and spatial audio with dynamic head tracking.
The headphones are built with an Apple H1 chip that enables automatic switching between devices, audio sharing and hands-free “Hey Siri” assistance. This means the headphones are most compatible with Apple devices, but Android phone owners can also connect Fit Pro headphones via the companion Beats app.