small-business

First impressions matter and they’re essential in your business venture. From your business name to its voice, that catches the attention of your potential customers, and all the information made available to the public, everything has to be set up simple yet professional.

Starting small doesn’t have to be dreadful. You may feel like a small fish learning how to swim in a vast ocean. Yes, it might seem too much to think about at first, but with simple tips and tricks, you will surely be ready to start your journey.

7 Ways to Make Your Small Business Look Professional

1. Create a business email

The very first step to get your small business out in public is to provide an easy, professional way to contact you. When creating your business email, always use your business name as your domain (@businessname.com).

Using a personal email address does not only look unprofessional, but it also has the potential to interfere with other personal matters and get mixed up with less important emails. Thus, making it harder to respond to your clients on time.

You can create your business email using the most common one – Google email, or you can also use an email hosting website. This makes your business more organized, easy to manage, and it also secures your data. Plus, it enables you to effortlessly filter spam and malware. You can choose from several email hosting services to get started.

2. Get a well-designed logo

In any business type, a good logo is almost everything you need to get the attention of your target customers. It has to be appropriate, eye-catching, and straightforward. People don’t have to think too hard to figure out what you’re trying to offer them. With just one glance, they should know that your service or product is what they’re looking for.

You can choose to design your logo on free logo-making websites and apps, or hire a professional graphic designer to make one for you. Investing in your business logo is one great first step to make your business memorable.

3. Establish a website

Establishing a website is imperative to make it out there. Your website should be an accurate representation of what your business is. Do you sell products? What services are you offering? How can people contact you? This information should all be made available on the “About Us” page on your website.

Just like your logo, your website should also be well-designed. Its layout should provide easy navigation. The color scheme, font size, and style should be sleek. If web design is not your forte, it is best to have a pro do it for you.

You should also invest in good photos, audios, and videos to make your business look more appealing. Always remember, not everyone will have the time to explore and read all there is on your website, so you have to make it as simple as possible.

4. Get a dedicated business phone number

Have you experienced inquiring in a business, but when you dialed their phone number, the first word you hear is a confused, “Hello?” It is a bit unsettling, isn’t it? It is vital in a business, no matter how small, to get a business phone number dedicated only for business.

Having a dedicated phone number will make it easier for you to provide a professional greeting and response. That will also make your customers feel safe that your business is legit and alleviate your anxiety in receiving and making phone calls since you know that in this phone number, what you are dealing with is pure business.

5. Establish your social media presence

Some small businesses start by setting up social media accounts. It seems like it is the easiest way to make people know that your business exists. Having social media accounts is not a replacement for establishing a website. However, it may be a way to have more engagements with the public.

In your social media accounts, you may post your business activities like attending seminars and soon customers’ feedback. Being active in social media makes people engage in your business, thus making advertisement easier and almost free.

You can either easily manage your business social media accounts through apps like Business Suite for Facebook and Instagram. It helps you create separate notifications for your business page and your social media account.

6. Set up a business bank account

Humble beginnings always include thinking ahead. Having a business bank account helps you keep track of the cash flow. It separates your business and your finances.

In setting up a business bank account, you first need to choose the bank that suits you and then choose the right account type. Having a traditional business checking account enables you to transfer and receive money electronically which makes transactions more convenient. You can always search for banks that have introductory offers and have low fees.

7. Be confident that you will make it

Taking the first step is always the hardest, but it is always worth it. Starting small while thinking big is the key to success. You always have to envision the future of your business no matter how small it is from people’s perspectives today.

Confidence makes your business look honest and trustworthy. Keep in mind that assuring your potential clients is the key to gain their trust to do business with you. This can be easily shown if your business appears professional.

Summary

Keep in mind that the first steps you take in your business venture will determine how successful you can be. Starting small does not have to mean looking cheap. Investing in the essentials mentioned above will be one of the wisest decisions you could ever make.

Again, first impressions last. If you want your business to leave a good mark on people’s minds, you first have to let their eyes capture all the good things you have to offer.