Adobe has implemented its Firefly generative AI tools into its Adobe Express application to quickly generate posters, videos, flyers and other graphic materials. The first two new AI tools that let you add images and text effects generated from a text prompt, Adobe said Thursday.
Adobe Express is what the company calls an “all-in-one content creation application.” Adobe has released the features in a new beta version of the web version of Adobe Express and plans to pair them with an updated mobile app in two to three months, said Govind Balakrishnan, senior vice president of Adobe’s Creative Cloud subscription service.
Generative AI has captured the public imagination with the ability to create song lyrics, answer essay questions, and countless other tasks. AI is trained to spot patterns in huge sets of training data, but can emit plausible-sounding but completely wrong information. So be warned if you’re looking for tax advice or medical advice.
Adobe’s generative AI tools, such as a beta version of Photoshop currently being tested, are perhaps more natural, as many people who use them will be looking for flights of fancy like colorful flowers or letters that look like they’re overgrown with ivy.
The new version of Adobe Express also gets video editing capabilities, potentially handy for the TikTok or Instagram Reels crowd, as well as the ability to import, edit and export PDF files.
Adobe Express is free in basic form, but costs $10 per month for people who want more templates, photos, videos, and fonts. When the AI tools come out of beta testing, they will come with a free tier of generated images – the threshold has yet to be determined – and some pricing tiers for more.
“Obviously we’re going to have to put some kind of limit on the number of generations,” Balakrishnan said. “These are expensive.”
It may be expensive, but it’s also potentially very interesting for the creative set who already spend a lot of time coming up with new images.
“We continue to view generative AI as a tailwind for Adobe,” RBC Capital Markets analyst Matthew Swanson said in a report on Wednesday.