Electric startup Polestar, which is expected to go public this year, used its first Super Bowl commercial to indirectly shoot its competitors, including Tesla and Volkswagen.

The 30-second place called “No Compromise” is simple and essential. It includes photos of the company’s Polestar 2 electric vehicle with the word “No”, followed by words and phrases aimed at other traditional Super Bowl and car company ads.

The words after “No” during the ad range from general terms such as “epic voices” and “dirty secrets” to “dieselgate” – referring to a former diesel scandal with Volkswagen – and “conquering Mars” – criticism of Tesla and its CEO Elon Musk, who plans to land people on Mars by 2026.

The ad ends with “No. 2 “and then” Polestar 2 “, the all-electric car with the company’s performance.

“The Super Bowl is an iconic event and I am excited to pass on the Polestar message to such a wide audience,” said Polestar CEO Thomas Ingenlat in a statement. “We are a young and ambitious brand. We believe in “no compromise” for our design language, our efforts for sustainability and the performance of our cars, and we wanted to share this philosophy with this advertisement. This is the perfect place to further raise awareness of our brand in the United States and beyond. “

Polestar is controlled by Volvo Car AB and its owner Zhejiang Geely Holding Group Co. In September, the company announced a deal that would go public in the first half of this year, merging with a US-registered check company backed by billionaire Alec Gorse and Guggenheim Partners, a $ 20 billion investment bank.

Here is the ad:

To see more ads for Super Bowl, click here.