The Xpeng P7 is on display at the Xpeng Adventure Store on December 10, 2021 in Shanghai, China.
Wang Gan | Visual China Group | Getty Images
Chinese electric vehicle maker Xpeng plans to open its first self-driving store outside China this week and deepen its retail network with partners as the start-up business accelerates its international expansion.
The Xpeng store will be located in Stockholm, the capital of Sweden, and will open this week.
Xpeng also signed a deal with Bilia, a major car dealer and distributor in Sweden, to sell its cars. Xpeng cars will be stored in Bilia’s stores and serviced on site.
The Chinese electric vehicle maker has also signed a distribution agreement with car dealer Emil Frey in the Netherlands. Xpeng said it plans to open its own store in the Netherlands near The Hague in March 2022.
Xpeng’s push in Sweden and the Netherlands with the retail imprint of bricks and mortar marks its most significant international expansion to date, as it seeks to sell half of its cars outside China in the future.
In 2020, the company began supplying cars to Norway. He works with a local car sales partner there and does not yet have his own self-service store. So far, Xpeng has focused on countries that have fast-growing electric vehicles.
But Xpeng’s rivals are also focused on European expansion. Nio opened a flagship store in Oslo and began local car deliveries in September. Warren-sponsored electric car maker BYD began shipping electric cars to Norway last summer.
Despite the continued growth of electric vehicles in China, local start-ups are laying the groundwork for aggressive expansion abroad that could stimulate future growth. They are also likely to face Tesla and other European and American carmakers as they do so.
“Our global journey begins in Europe, driven by our commitment to the penetration of smart EVs,” said He Xiaopeng, Xpeng’s chief executive, in a statement.
Earlier this week, Xpeng shares gained momentum after their shares registered in Hong Kong were included in the trade relationship between mainland China and Hong Kong.